If I get a printed beautiful gift box, I’m never sure whether it’s an element of the gift or is just a final attempt at marketing. If it shouts, “I’m a fan,” isn’t it an attempt to sell? It’s not very subtle and indeed not very sensory, but extremely reckless—gift box.
I received five gift boxes at Christmas last year. With barely visible logos, the boxes were focused on the features of the brand’s image and the patterns, colors, and textures covered the entire surface. Nice. The boxes all looked great, they felt comfortable to hold, and I could not be sure of the contents when I gave the box shake. The labels on the components outside were removed to prevent damaging the mysterious multi-colored Wine Box.
All were evenly balanced (excellent packing), or the items were laid out on a mattress of tissue or placed in the form of a tray cut by a die to keep the components from crashing or breaking against one another—a multi-colored red wine gift box. The items were placed in a position where the lid was lifted, and the gorgeous labels of the items were ideally placed to view. My favorite Carlucci’s. Because I’m Northern and known for its tight budgeting, I’m not sure which olive oil is from Italian stock is worth more than the store’s owner. I’m not a foodie, and therefore, why would I choose fusilli from an authentic deli over the tangled pasta found in supermarket aisles? It’s not easy for a skeptical person like me to believe this kind of packaging and to trust this effort of trying out a new product. Red wine gift boxes in multiple colors.
It’s enough to say that never had I been as enthralled by the packaging on its own. The vast gold foil and orange lids led to gorgeous labels that enticed me with a perfect blend of flavor samples that I would not have tried otherwise. I’m now a fan of their fusilli and glugged their wine while I cut and spread their olives, clams, and other juices in their small jars tested in a multi-colored bottle of red wine. They proved that a mix of a high-quality printed gift box and a carefully selected selection of products could be compelling (and justify a substantial investment).
However, I received a stunning gift box from an expensive cosmetics company, eco to touch, with a touch of luxury via a gorgeously printed ribbon. However, its contents are a complete disappointment. Following I had my first child in the last season, this was the year I was presented with four gift bags and gift boxes from the brand. Each one included an SPF 15 lip balm. A multi-colored wine gift box, all of them contained the same body scrub. Although the packaging for the gift looked different, they all contained identical. Did this company overbuy stocks? Do they want to sell it for their seasonal collection? This makes me think I’m begging you to put your feet up. Change things up, and people are more comfortable buying you for me but please swap out your products more often. I want to try some new products, as I’ve been re-gifting your red wine in a multi-colored gift box.
Coffrets and printed gift boxes are among the best methods to reduce seasonal stocks in the final few days of the year. An open mind and a willingness to road-test new products to look good are what the Christmas season is all about. It’s time to count it. In just one location of the most well-known London department store in January, more than PS2.1m worth of cosmetic products were offered. The tables were stuffed with some of the most popular cosmetic brands (and some that are less popular ones) as shoppers stocked up for the coming year.
What can you do to create a look nice enough to be kept or at the very least enjoyable enough to purchase? In December, Chanel stood out above the rest with their beautiful printed gift boxes featuring gold sequin embellishments in every box. At the opposite end of the scale, my mother-in-law boosted sales by more than 2000%, as she sold more than 3406 socks within a week through her online shop. She put together three pairs of ends of line socks, threw them inside a wine ribbon box, and advertised the product with the tagline “Box-O-Socks”.